I think it's a nice event regarding population purposes. But I think only a few people would actually qualify for the rewards, due the requirements. It's quite rough for people that are new in making video's to get 100 views (It's a low amount still, I know that, but I personally think, lots of people will be disqualified due to that specific rule)
Regardless, I hope this will bring a lot of new folk into the server, as it deserves.